Gaming platform · 2024 · Games
A gamification audit for a gaming platform
For an international gaming platform, I assessed one of its core products against competitors and wrote a gamification plan: 15 recommendations covering loyalty, achievements, challenges, social play and UX fixes.
Gamification consultant
The product was the platform's Counter-Strike 2 item-unlocking feature. The deliverable was a 10-page report: a current-state assessment (interface, odds communication, feedback, social features) followed by prioritised recommendations.
- Problem
No loyalty, achievement or social layer. Every feature was open from day one, the built-in friends system wasn't used, and a bad session gave users no reason to come back.
- System
Daily and monthly challenges, achievements with public completion rates, loyalty tiers, referral rewards, community challenges and co-op play, plus fixes to odds wording, feedback and the multi-item flow.