Get users to the first win
A guided first week, one clear next step and an early win.
Product & gamification · Available 15–20h a week · Europe and the US
Same product. Better reasons to come back.
I own products end to end and design the engagement inside them: to-do lists, dashboards and courses that become progress people want to keep up, using the systems that keep players in games. For SaaS, B2B platforms, digital health and learning products.
What I design for
Pick the number you want to move.
Every project starts from one metric. The game mechanics come second.
Give them a reason to return
Streaks, progress, weekly goals and team play.
Training people finish
Learning games and courses built from objectives.
Ship it, end to end
Priorities from users and stakeholders, specs for developers, working prototypes in days.
Hidden gamification
Game design that looks like a game feels like your product.
Points and flames suit some apps. Many work better when the mechanics stay quiet: progress that reads as a status bar, momentum you notice without being told, and unlocks that look like features. I design both, and help you pick the right amount for your users.
Choose your quest
Three ways to start.
The intro call is free. Every quest is paid, with a fixed price agreed before we start.
1Start here
2Build it
3Keep improving
QUEST 011 week
Engagement teardown
Best for
You have users, but too many don't stick around.
You get
- A screen-recorded walkthrough of your product as a new user
- Top 10 fixes, ranked by effort and impact
- A 30-minute call to go through them
QUEST 01 · THE PLAN1 week
Engagement teardown
- Day 1Kickoff call: your goal and the number you want to move.
- Days 2–3I use the product as a new user and record everything.
- Day 4I rank what I found by effort and impact.
- Day 5You get the video and the list, and we go through it.
What I need from youA test account and a 30-minute call.
QUEST 024–6 weeks
Gamification sprint
Best for
You know which number to move and want a system built around it.
You get
- System spec and user flows, visible or hidden
- A balancing spreadsheet your team can tune
- A clickable prototype or progress dashboard
QUEST 02 · THE PLAN4–6 weeks
Gamification sprint
- Week 1Pick the metric and map the current flow.
- Weeks 2–3Design the system and the right amount of "game".
- Week 4Prototype and balancing model.
- Weeks 5–6Test with users, final spec and handover call.
What I need from youOne decision-maker and access to your analytics.
QUEST 03Monthly
Design retainer
Best for
You're live and want a designer on call without a full-time hire.
You get
- A monthly review of what moved and what didn't
- Balancing, live-ops and new features
- A running log of every design decision
QUEST 03 · THE PLANMonthly
Design retainer
- Week 1Review call: last month's numbers and this month's list.
- Weeks 2–3Design work on the agreed list.
- Week 4A written update: what changed and what's next.
What I need from youA shared channel and your monthly numbers.
Game studio? The sprint also covers economies, progression and monetization.
Work
Selected projects.
01
Gamification for an internal project management tool
A studio's in-house software, where employees plan and track their own work.
Learning studioProducts 02Clinical escape games for healthcare teams
Live team games where each challenge covers one learning objective.
Learning studio · 2025–nowLearning 03A physical board game for GP training
Three acts, a shared board, myth flags and scarce diagnostic tokens.
Learning studio · 2026Learning 04Fleet management on digital dashboards
My automotive company: contracts and uptime for a client fleet.
Own company · 2025–26Products 05Progression, onboarding and anti-exploit systems for a racing management game
Led design and product ownership: progression, upgrades, onboarding.
US game studio · 2022–23Games 06A gamification audit for a gaming platform
Retention, social and UX recommendations for a core product.
Gaming platform · 2024Games 07Three original console game concepts
Three family-friendly concepts, each built around one core mechanic.
US client · 2025Games 08Procedural sandbox adventure
Core loop and procedural layers for a co-op sandbox game.
FreelanceGamesHow I work
From call to handover.
Intro call
30 minutes on what you're building and what success looks like. Free.
Scope
A short proposal: problem, deliverables, timeline and a fixed price.
Design
I model the system, write the spec and send an update every week.
Handover
Spreadsheets, spec and a walkthrough call with your team.
Speaking
On stage.
Keynote · European Innovation Academy 2026
Read the write-up
Product-Market Fit Is Not a Feeling
Fit is when a specific group of people changes their behaviour to keep using you, and would be annoyed if you disappeared.
~400students
60+countries
3 weeksas tech mentor
How do you price your work?
Per project. After an intro call I send a short proposal with a fixed scope, timeline and price. Retainers are priced per month.
Can you work under an NDA?
Yes. Much of my work is confidential, and I'm happy to sign yours before we talk details.
What does game design for products mean?
Using progression, feedback, goals and rewards to get people to use your product more, starting from the metric you want to change.
Will my product end up looking like a game?
Only if that suits your users. A lot of my work is hidden gamification: progress, momentum and unlocks built into the normal interface, with no points or badges in sight.
Is the intro call really free?
Yes. 30 minutes, no preparation needed and no obligation. All project work, including the teardown, is paid and priced upfront.
What time zone are you in?
Europe (UTC+0/+1). That covers European working hours and overlaps with US mornings.
Can you invoice as a company?
Yes, through my own EU company, registered for VIES.
Contact
Tell me what you want to move.
A few lines is enough. I reply within one working day.
- I replywithin one working day, with a couple of times for a call.
- Free 30-min callabout your product and the number you want to move.
- Fixed priceagreed before any paid work starts.
Prefer email? [email protected]